Marketing Research
Publishes research-backed explainers, comparisons, and playbooks for modern marketing teams.
25 published articles
Complete review of AI competitor analysis tools. Discover how AI-powered competitive intelligence tools automate competitor tracking and provide actionable insights.
Complete guide to finding and analyzing website backlinks. Learn how to check backlinks of any website, analyze competitor backlink profiles, and use backlink data for SEO strategy.
Complete review of brand analysis tools. Discover software for brand positioning, brand health tracking, and comprehensive brand analytics.
Comprehensive review of the best brand reputation software in 2026. Compare features, pricing, and use cases of top online reputation protection tools to find the perfect solution for your business.
Comprehensive review of brand tracking tools including Brandwatch, Meltwater, Brand24, and more. Compare features, pricing, and use cases to find the best brand tracker for your business.
Complete guide to competitive benchmarking. Learn how to set benchmark metrics, compare against competitors, and use competitor visibility tracking for strategic advantage.
Real-world competitor analysis case studies. Learn how to analyze competitors of Uber, Boeing, Amazon, Airbus and other industry leaders with practical frameworks.
Complete guide to competitor analysis. Learn competitive analysis methods, best tools, and how to write effective competitor analysis reports for business strategy.
Practical crisis response strategies for different types of PR crises. Learn specific response plans for product recalls, negative publicity, executive scandals, and more.
Day-specific Instagram posting guide. Detailed analysis of the best time to post for each day of the week - Monday through Sunday.
Complete guide to the best time to post on Facebook. Algorithm-aware posting strategies for brand pages to maximize reach and engagement.
Analysis of famous PR campaigns throughout history. Learn from successful public relations campaigns and apply their strategies to your brand.
Complete research on the best time to post on Instagram. Data-driven insights for optimal posting times by industry, audience, and content type to maximize engagement.
In-depth review of Mention social media monitoring tool. Detailed analysis of features, pricing, pros and cons to help you decide if Mention is right for your business.
Multilingual Instagram posting time guide. Localized best times for Spanish (Spain, Latin America), Dutch (Netherlands, Belgium), and international audiences.
Complete guide to measuring PR campaign effectiveness. Learn how to evaluate public relations value with metrics, KPIs, and ROI calculations.
Review of PR software platforms and public relations management tools. Compare media monitoring, press release distribution, and PR analytics platforms.
Complete guide to press clipping and media monitoring. Learn the difference between traditional clippings and modern media monitoring, and discover the best tools for your business.
Complete guide to setting up real-time brand alerts. Learn how to configure keyword alerts, mention alerts, and media mention tracking for effective brand monitoring and press monitoring.
Complete guide to sentiment analysis for social media and brand monitoring. Learn how AI sentiment analysis tools work, how to monitor brand sentiment, and strategies for handling negative sentiment.
Complete guide to Share of Voice (SOV): definition, calculation methods, relationship with market share, and how to use SOV tools to improve your brand
Complete guide to social media listening across all platforms. Learn how to monitor Facebook, LinkedIn, Instagram, Twitter/X and more with the best social listening tools and strategies.
Complete guide to the best time to post on TikTok. Day-by-day and content-type analysis for optimal posting times to maximize views and engagement.
Complete guide to the best time to post on Twitter/X. B2B and B2C posting strategies for maximum engagement and reach.
Complete guide to the best time to post on YouTube Shorts. Algorithm-aware posting strategies for maximum views and subscriber growth.